RECYCLING PLASTIC
isn’t the solution
From the Earth,
Into the Earth
Think about the problem
Petrochemical-based synthetic fibers like polyester and nylon makeup majority of the active-wear clothing. These are essentially stretchy PLASTICS made from crude oil. This leads to:
This leads to:
500K
tonnes
Microplastics that enter ocean per year
700K
microplastics
Released in a single wash cycle
8000
varied chemicals
Used in manufacturing process
RECYCLING PLASTIC isn’t the solution. It just postpones the above.
500K
tonnes
Microplastics that enter ocean per year
700K
microplastics
Released in a single wash cycle
8000
chemicals
Used in manufacturing process
RECYCLING PLASTIC isn’t the solution. It just postpones the above.
We
can
do better
We can
do better
KSHM Facts
27,397,493,848
Make conscious decisions in fashion.
Choose natural & skin-friendly textile materials because the choices that we make, make us.
Choose natural & skin-friendly textile materials because the choices that we make, make us.
Our alternative?
TENCEL!
TENCEL!
Know more at TENCEL™
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TENCEL™
branded Lyocell & Modal fibers are produced from sustainably sourced wood by
environmentally responsible processes, making them 100% biodegradable.
These fibers are manufactured in a closed-loop process where upwards of
99% solvents are recovered- meaning NO HARMFUL chemicals are released into the
environment.
Not only
for the PLANET,
but also
for your SKIN
Not only for the PLANET, but also for your SKIN
Smart choice, Big Impact.
Packaging for the future
Packaging for the future
Plastic? What’s that?
Our packaging is entirely made of craft paper, which is 100% recycled & biodegradable.
Reusable is adorable
We love our clothes & so will you. We give a reusable cotton bag to pamper them in wardrobe.
Less for good
Overly verbose packaging is against the sustainability principles. We keep ours minimal.
Have we achieved our end goal? Not yet.
To maintain the functionality of certain silhouettes, we have to use trims for which we are unable to find sustainable alternatives yet.
Transparency isn’t a choice, it’s a responsibility.
Our commitment remains undeterred until we work only with sustainable alternatives.
Have we achieved our end goal? Not yet.
12%
Use sustainably-sourced trims in the future
62%
Find biodegradable alternatives to rubberized prints
48%
Eliminate use of plastic tape in packaging
To offset our unavoidable residual waste, we support a verified waste
collection & segregation NGO
1% of our profits & employee time
go to
They are on an arduous mission to build sustainable solid waste management models
across India.