The Rise of Eco-Friendly Fashion: Why It Matters ?

21 May 2024
Dhruv Nehru

As consumers, we are becoming increasingly aware of the impact that our purchasing decisions have on the environment. From single-use plastics to carbon emissions, our choices can have far-reaching consequences. But have you ever considered the environmental impact of the clothes you wear? The fashion industry is one of the world's largest polluters, with textile production alone accounting for 1.2 billion tones of greenhouse gas emissions each year.

The good news is that eco-friendly fashion is on the rise, offering consumers a way to look good and feel good about their fashion choices. In this blog, we'll explore why eco-friendly fashion matters and how you can make more sustainable choices when it comes to your wardrobe.


What is Eco-Friendly Fashion?

Eco-friendly fashion, also known as sustainable fashion, refers to clothing and accessories that are designed, produced, and used in a way that is environmentally friendly. This means that eco-friendly fashion aims to minimize the negative impact that the fashion industry has on the environment.

For example, a company that produces eco-friendly fashion might use organic or recycled materials, such as cotton grown without harmful pesticides or polyester made from recycled plastic bottles. They may also use eco-friendly production methods that minimize water and energy usage, reduce waste, and avoid the use of toxic chemicals.

At Kshm, we produce and promote eco-friendly fashion.


Another term commonly used in eco-friendly fashion is circular production.


Circular Production and Tencel

Circular production is an approach to fashion production that aims to create a closed-loop system, where waste is minimized and resources are kept in use for as long as possible. This means that materials are recycled or repurposed, and products are designed to be recyclable or biodegradable at the end of their life.


One example of a material that is often used in circular fashion production is Tencel. Tencel is a type of fabric made from sustainably sourced wood pulp, which is processed using a closed-loop production process. This means that the solvents and water used in the production process are recycled, rather than being released as waste.


Tencel is a popular choice for eco-friendly fashion because it has a lower environmental impact than other fabrics. It requires less water and energy to produce than cotton, and it is biodegradable and compostable at the end of its life. In addition, Tencel is known for its softness and durability, making it a great choice for clothing and accessories that are designed to last.


Given the fact that eco-friendly fashion choices are not as cheap as regular polyester-based clothing, it’s not unusual for people to ask,


Why is eco-friendly clothing important?

Eco-friendly fashion is the need of the hour because the fashion industry has a significant impact on the environment, and we need to take action to minimize this impact. Read these -


  • The fashion industry is responsible for 10% of global carbon emissions, which is more than the emissions of all international flights and maritime shipping combined.

  • The fashion industry is the second-largest consumer of water, and it takes 2,700 liters of water to produce a single cotton t-shirt.

  • The fashion industry is responsible for 92 million tons of textile waste each year, much of which ends up in landfills and contributes to pollution.

  • The production of textiles involves the use of toxic chemicals, which can contaminate waterways and harm wildlife and humans.

  • The production of textiles also contributes to deforestation and habitat loss, particularly in areas where cotton is grown.

By choosing eco-friendly clothing, you can positively impact the environment and help address these issues.

4 Reasons to Choose Eco-Friendly Fashion

Here are reasons why you should consider buying eco-friendly clothing.

- Reduced environmental impact

Eco-friendly clothing is made using sustainable materials and production methods that reduce the impact on the environment. For example, organic cotton is grown without harmful pesticides and fertilizers, while recycled polyester uses fewer resources and reduces waste compared to virgin polyester.

- Better for your health

Conventional clothing often contains harmful chemicals and dyes that can be absorbed by your skin and harm your health. Eco-friendly clothing, on the other hand, is made using natural materials and dyes that are safe for both you and the environment.

- Supports ethical practices

Eco-friendly clothing companies often prioritize ethical practices such as fair labor standards and safe working conditions for their employees. By choosing eco-friendly clothing, you can support these practices and help to ensure that workers are treated fairly and with respect.

- Long-lasting

Many eco-friendly clothing options are made to last longer than conventional clothing, which means you can wear them for years without needing to replace them. This not only saves you money in the long run, but it also reduces waste and the environmental impact of producing new clothing.

- Helps to reduce waste

Fast fashion and the overconsumption of clothing have contributed to a significant amount of waste in the fashion industry. By choosing eco-friendly clothing, you can help to reduce this waste and contribute to a more sustainable future.

Overall, buying eco-friendly clothing can have a positive impact on both the environment and your health, while also supporting ethical practices and reducing waste.


Frequently Asked Questions

What are some examples of eco-friendly materials used in clothing?

There are several eco-friendly materials used in clothing, including organic cotton, linen, hemp, recycled polyester, bamboo, and Tencel. These materials are grown and produced using sustainable methods and have a lower impact on the environment compared to conventional materials.

Is eco-friendly clothing more expensive than conventional clothing?

Eco-friendly clothing can be more expensive than conventional clothing due to the use of sustainable materials and production methods. However, investing in eco-friendly clothing can save you money in the long run, as these clothes tend to last longer and are made to withstand wear and tear.

How can I make sure the eco-friendly clothing I buy is actually sustainable?

To ensure that the eco-friendly clothing you buy is sustainable, look for certifications such as GOTS (Global Organic Textile Standard) or OEKO-TEX, which indicate that the clothing has been produced using sustainable materials and methods. You can also research the company to see if they have a commitment to sustainability and ethical practices, such as fair labor standards and reducing their environmental impact.

At Kshm, we take pride in building an eco-friendly fashion brand focused on the environment without compromising the style and comfort quotient. You can check our collection including women’s tops, trousers, men’s T-shirt, men’s pants, biker shorts for women, and many more.

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